Meet Ammar
Executive Trainer & Coach
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I’m Ammar Sallam—a passionate advocate for human potential, lifelong learning, and purposeful leadership. With over two decades of experience in management and a Master’s in Business Administration, I’ve always believed that growth starts from within. My journey has been shaped not just by my roles, but by a genuine curiosity about people and what drives them. I bring empathy, energy, and clarity to every conversation—whether it’s in a boardroom or a coaching session. As an ENFJ, I thrive on building deep, authentic relationships and helping others unlock their strengths to lead with intention and integrity.
Over the past 25+ years, I’ve helped leaders, managers, and teams across industries elevate their performance, confidence, and communication. As a certified coach and leadership facilitator, I use a blend of evidence-based methodologies, personality assessments, and powerful questioning techniques rooted in the ICF coaching framework. My approach is both strategic and human-centered: I guide clients to identify root causes, clarify goals, and take actionable steps with accountability. Whether in one-on-one coaching or immersive leadership workshops, I create transformative spaces that foster self-awareness, emotional intelligence, and presence—empowering clients to lead not just with position, but with purpose.